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SureFire Ag Celebrates 10 Years in the Ag Technology Business

SureFire Ag Systems Founders

In August 2017, the SureFire Ag team celebrates 10 years in business. What started as a small dream by Blaine and Erin Ginther, Josh and Lisa Wolters, and Matt Wolters has turned into a reality we’re all immensely proud of. We wouldn’t be where we are today without the loyal support of our customers, dealers, and industry partners – we thank you!

SureFire Ag began specializing in providing solutions for the control and application of liquid and dry fertilizer, seed, and chemical the SureFire way. With the support from our amazing customers, our products and services have reached customers across the United States and internationally.

SureFire Ag Systems Logo

We’ve expanded our offerings to include SureFire Electronics LLC, a subsidiary of SureFire Ag, to design and manufacture wiring harnesses for SureFire Ag Systems. Together, SureFire Ag and SureFire Electronics employs 36 full-time and 7 part-time employees. Blaine Ginther, Co-Founder and National Sales Manager explains why SureFire is proud to be an employee-owned company in a recent blog– which we believe is a huge benefit to our team and customers alike.

From the beginning, our core tenant has always been to find ways to help our customers farm smarter, not harder. From simple, standard, single-product liquid fertilizer application systems, to complex, custom-designed systems, SureFire Ag is committed to helping you farm the way you want. Josh Wolters, SureFire Co-Founder and General Manager, had this to say about the past 10 years:

Here at SureFire, our busy days don’t give us much time to sit back and reflect on the past 10 years.  As I take a chance to look back this afternoon, there are a lot of different directions my mind can veer off in.  There are great successes.  I’ve met great people as co-workers, customers, vendors and other partners.  There have been failures large and small along the way.  Failure is never fun, but we have learned important lessons from our failures. 

However, in the end I’m drawn back to SureFire’s Mission Statement hanging on my wall. 

Our Mission:

  • Provide farmers custom, compatible, complete solutions for the application of crop inputs.
  • Create mutually beneficial partnerships with customers, dealers, and vendors.
  • Be a long term economic engine in Rawlins County.
  • Serve as leaders in our communities.
  • We accomplish our mission as a high-performance team.

We gathered our whole company and a couple consultants at an offsite retreat about 8 years ago to create this mission statement.  It took us a couple days and it’s easy to wonder if taking that much time just for a nice paragraph to hang on the wall is really worth it.  At the 10-year mark, I can absolutely say creating this mission statement was worth the time and money we invested in it.  Each point sums up one part of SureFire and they are equally true today and will still be in 10 more years. 

The first point tells us what type of products we build for our end customer, the farmer.  The second point reminds us how to build partnerships with everyone we work with; those partnerships need to be beneficial to both parties to endure the test of time. 

The third point is about where SureFire is located; Rawlins County, KS; population 2,519.  We are truly a rural business and very proud and supportive of our county and the city of Atwood.  Most of us have lived in large cities and we are in Atwood because we want to be.  When SureFire succeeds we are a mighty economic engine in our community and we take this honor and responsibility very seriously.  In addition to the growth of SureFire Ag, we have a successful second company, SureFire Electronics.  SureFire Electronics is a key supplier to SureFire Ag and also a vendor to other companies.  SureFire Electronics is a great example of making our economic engine bigger and stronger.  

The fourth point is that in addition to economic contribution, we all contribute as leaders in our community.  SureFire employees are members of most boards and organizations in our community.  All these organizations are vitally important to making Atwood the community we enjoy and want to strengthen continually.

Finally, we are reminded that we do all of the above things as a high-performance team, working together we can accomplish what others might call impossible.  Teamwork applies equally to our jobs at SureFire and our leadership roles in the community.

I can’t say I read the mission statement every day. We all get busy and distracted from it.  Sometimes we veer off course, pursue things that aren’t 100% aligned with our mission. However, the mission statement provides a great reminder to keep us on course.  Over the next 10 years our dreams for SureFire are big.  The more we stick to our mission statement, the better chance our dreams will become reality.

SureFire Co-Founder and Marketing Manager Matt Wolters had this to say about the SureFire Team:

We started SureFire 10 years ago with a belief that a successful business could be created in our hometown of Atwood, KS.  This belief was based on two things.  First there was an opportunity to provide farms throughout the country customized application solutions to go on board their existing implements.  Second there were people from Atwood (or places like Atwood) when given the opportunity would like to return home to live, work, and raise their families.

Accomplishing the challenge of creating a successful business has been a reality because of the team that has come together over the last 10 years.

Matt added, working with our customers has been awesome.  I’m one of those guys who had farming in his blood at a pretty early age growing up on the farm.  The opportunity to work with farmers from all areas of the country is something which I’ve enjoyed entirely.  From wheat in the high-plains, corn and soybeans in the mid-west, sugar cane in Florida, and almonds in California it has been fun to work with farmers in all different types of agriculture.  The one common thread that makes this so enjoyable, is that farmers are farmers and I enjoy working with them.

When it comes to the future of SureFire, Matt mentioned:

We’ve learned a lot in 10 years.  As we look to the next 10 years of SureFire……It’s pretty darn exciting to say the least.  Over the last 3-4 years we’ve invested in product development and are currently starting the next phase of investment by expanding our product development team with several new positions.  The products in our pipeline are going to be awesome and will drive the next 10 years of growth and success.

The entire SureFire Ag team is glad to have met you along the road and we can’t wait to continue helping you find the solutions you need to farm efficiently and precisely in the next ten years. Contact us today for more information about farming with SureFire.